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The point you mention can be very useful, but it has some complexity. VM stores order items information in one register in the database, and that register holds the item (product) attributes in one unique text field. That means that when you're dealing with one or more attributes, you get a property like text, for example:
This text-based information is hard to parse and process on SQL queries, but even though, I believe we can do something about it (grouping information by this field content, we'd only need to parse it once after the query).
Let us take a deeper loop at it, and if it's doable, we'll include a new report area called Product Attributes with all the information reports, ok?
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